Professionalism - The site is dedicated to recruiting new accounts for the tax agency. In order to attract new business, the site must be user friendly and must contain specialized content that will encourage people to want to do business with the firm.
Information Forum - The site will posses an information forum that will allow users to research the company and ask questions, online, prior to signing up with the account. This will allow customers to get a "heads up" on what they are agreeing to use, before they actually sign up.
Competitive Edge - The site will need to stand out from others, while incorporating a business aspect. It will be uniquely designed to attract customers through a "first impression" basis, while possessing information that will stear people to want to use our business.
Our target audience would be small businesses or entrepeneurs who would be interested in whatever type of accounting the owners of the website wants.
Jarrard, Nowell & Russell, LLC
Elliott Davis: for you
Benjamin Scott, CPA, LLC
| Name | Strength | Weakness |
| Jarrard, Nowell Russell, LLC | Appealing to the eyes in the home page and all related pages very consistent. Concise information about what they do. |
Doesn't give any type of testimonial. Navigation is not as obvious as it good be. |
| Elliott Davis: for you | Catchy home page. Easy to look at and read. Navigation is well laid out. |
Front page is very cluttered and seems almost distracting. The links in navigation doesn't really take you to the page you want rather it shows the option. |
| Benjamin Scott, CPA, LLC | Allows plenty of information for the potential customer. Navigation is still also well laid out. |
Color scheme is dull and unappealing. Front page is cluttered.
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